Attraction Marketing Lesson 9 - Sharing The News

So you think you are too small to issue news releases?
Think again! Press releases should be included in Law of
Attraction marketing. Its true! You dont have to be a
large company to take advantage of the press release or the
virtual newsroom. Many small business owners just dont
fully realize that the internet has truly leveled the
playing field in many ways. 

Remember how we talked about the fact that your thinking
leads to real events? Your thinking can also lead to
inaction. If you are stuck in a mindset that harkens back
to the days when press releases were reserved for major
news events by large corporations then you arent going to
write press releases. But press releases offer a way to
attract new customers and to expand your presence on the
internet. Press releases fit perfectly within the context
of positive thinking because they say, Heylook at meand
what I accomplished just to add value to YOUR life! 

Of course, if you have never written a press release before
then the task can seem a bit daunting. But there is an
amazing number of free press writing templates online to
help you with the standard formatting. One thing you should
know is that press releases do need to follow a particular
format before they will be considered by news media.

A quick Google search found plenty of free templates.
What makes a press release different from other marketing
media materials is that the information is meant to
announce important information about your product, service
or business and should not be filled with marketing hype. A
press release is not a sales flyer. It is news!

A press release can perform a number of business functions. 

 Expand your online presence
 Promote your quality reputation
 Add a sense of authenticity to your business
 Increase sales of products and services

A press release is not intended to be a flashy marketing
announcement. You dont add graphics and cheesy looking
animation or big screaming headlines (even if you are
tempted!). Resist! Resist! 

The press release can inform readers of new products or
product enhancements; new services; personal information
that enhances your reputation; a new partnership;
revolutionary additions to your website or any other
information online newsrooms might be interested in. You
dont have to wait for big news to issue a press release.
You can send them as often as you want as long as you have
something of interest to say. SorryBuy thiswont cut it.

The press release is not complicated. It is made up of a
headline, a few paragraphs, a quote by you and contact
information. Yes, it really is that simple and the
templates mentioned earlier can walk you through them. But
there are a few things you can do that help your online
press release get you maximum benefits.

 Write press releases your customers would be interested
in reading

 Use plenty of the keywords your customers would use 

 Write about a topic in a way that makes consumers believe
they need to take advantage of this new offer or
opportunity right now

 Include links to your website or blog

 Add tags (more on that topic later)

If you are not comfortable writing your own press release
then you can always pay someone to do it for you. There are
ghostwriting companies like Exquisite Writing that can help
for a small fee.

Once your press release is written, what then? You want to
get it posted online in as many places as possible. You can
submit your press releases yourself to editors and
reporters but you need to know the truth. It can be
difficult to get your press release noticed because yours
will be just one of thousands being submitted every day.
Under the best circumstances, your press release will be
picked up by Google, Yahoo or MSN news services.

There are free and inexpensive ways to submit though. Check
out these websites and find loads of useful information and
free press release service.

 Free-Press-Release.com (http://www.free-press-release.com/)
 24-7pressrelease (http://www.24-7pressrelease.com/)
 Free Publicity (www.freepublicity.com)

Naturally the services that charge you can offer a greater
chance of getting your press release picked up by the big
media companies such as Google News. Here are a few you can
look at and see if any fit your budget and needs. Youre
warned though  some can get expensive. If nothing else you
can get some free tips and ideas on how to promote your
business.

 PRWeb (www.prweb.com)
 PR Newswire (http://www.prnewswire.com)
 Internet News Bureau (www.internetnewsbureau.com)
 99centarticles (http://www.99centarticles.com)

In many internet marketing e-books focused on small
businesses working on a budget, the subject of press
releases is ignored. Yet press releases and virtual
newsrooms make ideal customer attractors. Isnt that what
the Law of Attraction marketing is all about  finding and
keeping customers? But press releases also offer another
advantage. They can help you humanize your online business
through quotes and descriptions of your expertise. People
can get to know you better and learn to trust you. Its
attraction marketing at its finest!


To Your Success,
YOUR NAME

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